The new wave of men’s cosmetics has been gaining a lot of momentum for the last five years. Gone are the days when skincare was associated only with women. The 21st Century men do not shy away from breaking the stigma around self-care and grooming. After all, men also deserve that radiant complexion to turn heads.
However, one thing that lures more men towards using skincare is the cosmetics fragrance. They give exceptional sensory pleasure and invite you to try the products. Whether you want to try a popular moisturizer or need a healthy glow with hybrid serums, these fragrances will enhance your experience.
This blog will discuss everything you need to know about men’s cosmetics. We will understand their types, important fragrances, and future trends.
What components count under men’s cosmetics
Although you may find a lot of products under men’s cosmetics, the data shows a few popular items used by them regularly:
Sunscreen: With rising awareness of skin diseases and cancers, men use this product more as a preventive measure. They opt for sunscreens that have SPF 40 or more to avoid UV damage, sunburn, and aging.
Cleansers: Men often need cleaners in daily life to remove dirt and excess oil.
Moisturizers: Men’s skin is thicker than women's. Hence, they need more nourishing creams to keep their skin hydrated. It can prevent dryness and breakouts during winter.
Grooming products: Maintaining a beard can be a daunting task for most men. Hence, they need beard oils, after-shave creams, and hair gels.
However, one thing that ties all their importance together is fragrance and cosmetic preservatives. Let us dive into the fragrances and their role in men’s cosmetics.
Importance of fragrance
Whether it's cosmetics for men or women, Fragrance influences consumer preferences and market trends. A pleasant scent doubles the chances of selling sunscreens, cleansers, moisturizers, and grooming essentials in the market. However, its benefits go beyond the selling values. It also builds a brand's identity and a strong connection with consumers.
You must have seen that men's products usually have spicy and woody undernotes. When the products have subtle, masculine scents, they evoke confidence and align with their grooming goals. This impact underscores why many male cosmetic brands invest heavily in research to develop signature fragrances that resonate with their target audience. We have listed the top three fragrances used in the male cosmetic industry:
- Limonene
Limonene is a hydrocarbon present in the peels of citrus fruits. Limonene gives a fresh, citrusy fragrance to cleansers, moisturizers, and aftershaves. It also shows antibacterial and antifungal activity. Hence, manufacturers incorporate it to make hygienic formulations. You can find Limonene in mild skin conditioners too.
- Linalool
Linalool is another compound that enhances the fragrance of your products. It is a terpene alcohol found in lavender, coriander, and basil. It adds a subtle, fresh floral scent with woody undertones. Most manufacturers use it after shaving creams to soothe post-shave irritation. Some may also use it in beard oils for nourishing the skin beneath the beard.
- Eugenol
Eugenol is a phenolic compound present in clove oil, cinnamon, and bay leaf. It gives a rich, spicy, and slightly woody scent to grooming products. You can find it in aftershaves, colognes, perfumes, and beard oils. Moreover, it has strong antimicrobial activity which can keep your skin and hair clean. It also finds its application in spas and aftershave balms.
Market size and future of men’s cosmetics
The rising awareness about the benefits of self-care and grooming is a major factor driving growth in the male cosmetic market. This shift reflects a broader cultural change where grooming is no longer seen as exclusive to women but as a key element of personal wellness for men.
The men's skincare market is expected to grow by approximately USD 37 billion by 2033, up from USD 15 billion in 2023. The shift represents a compound annual growth rate (CAGR) of 9.4% over the next decade and a promising future.
As societal views on masculinity will evolve, traditional stereotypes may fade away. It will contribute to a huge vertical of men’s cosmetics. If you are planning to start a beauty brand, SBBLG could be a trustworthy partner for you. They are large-scale suppliers of aroma chemicals used in cosmetics. Their high-quality options will help you make a better product. Reach out today at sales@sbblgroup.com to explore their extensive range.
