Air fresheners have made human life easy since ancient times. However, their scope and effectiveness was limited. Several experts used their knowledge to extract and combine different fragrances to make an extraordinary scent.
Fortunately, the formulation of flavors and their uses in air fresheners have evolved in the modern world. Now they are not limited to homes or small spaces. Today’s air fresheners can capture larger areas, including office spaces and luxury commercial stores.
Which luxury spaces can use air fresheners?
Most five-star hotels and casinos have grown in size. So they have to incorporate a luxurious scent to match their impressive designs. Similarly, high-end fashion brands, boutiques, jewelry shops, car stores, and watch showrooms incorporate these scents.
However, they face a challenge to scent these large spaces. The vast interiors now require more sophisticated solutions to distribute fragrance. Plus, they should spread throughout their sprawling layouts.
So, how can hoteliers, air care suppliers, business owners, or managers tackle this challenge? They simply use the right kind of flavor and fragrances. They choose strong fragrances that smell like luxury and sustain for a longer time.
Luxury smell is different than ordinary stores.
You must have visited a regular grocery store or shopping mall near you. If you carefully observe the scent in your grocery store will differ from the Taj Hotel. Why? Luxury holds different standards.
However, the meaning of luxury might be subjective. For some, it’s defined by lavish interiors, elegant lighting, and thoughtfully curated music. For others, it’s the pleasure of a gourmet meal or a fine bottle of wine. But in the end, it's expensive so it should smell expensive!
Many industries like airlines, hotels, and fashion stores would deliver a luxurious experience to their customers. They follow the concept of multisensory marketing where they try to engage all your five senses. However, scent plays a leading role in this case.
For example, hospitality and retail brands partner with perfumers to craft bespoke scents. Customers can take them home as wearable perfumes to extend the experience.
On the other hand, brand marketers particularly in the luxury sectors understand that a scent can decide a customer's first impression. Hence, they select the right fragrance and fine-tune its notes or distribution method. Most high-end stores can evoke a distinct atmosphere that aligns with their brand identity and values.
Current market size and future growth
The sales of air fresheners in the United States had exceeded several hundred million dollars per year by the late 1990s.
However, the global air freshener market is growing at a steady rate. It is projected to reach a valuation of around $28.72 billion by 2033, with a compound annual growth rate (CAGR) of 6.4% from 2023 to 2033.
Moreover, innovations such as electric diffusers and organic air fresheners have become popular in the premium segment.
In short, air fresheners’ use is constantly expanding due to dynamic lifestyle changes over the years. Hence, manufacturers have adapted to these changes. They have started altering their application of air fresheners to suit much larger indoor areas.
Primary air freshener’s flavoring agent that can capture large spaces:
L-carvone: L-carvone is commonly used in air fresheners due to its minty, fresh fragrance. It is a key component of spearmint oil. It gives you a refreshing, clean aroma. The minty fragrance can easily neutralize unpleasant odors.
Methyl acetate
Methyl acetate has a sweet, fruity odor. It resembles nail polish remover or glue. It is primarily used as a solvent in various products but also contributes to fragrance formulations in air fresheners. It mainly serves as a solvent that can dissolve fragrance components and help them to blend properly.
Pulegone
Pulegone has a minty, camphor-like scent. You can find its aroma in luxury hotels and car shops. It's known for its intense, herbaceous aroma. It can take up larger spaces easily.
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