The pharmaceutical industry has been trying newer ways to increase medicine’s palatability. Although developing palatable critical drugs is challenging, vitamins offer an alternative - gummies. These vitamin gummies are gaining a lot of popularity in the West and major regions of Asia. The global gummy vitamin market can reach up to USD $ 7.18 billion by the end of 2034.
Have you thought about why gummy vitamins are popular? It's due to their exciting flavors and easy consumption. This article will discuss the nature, targeted age group, and reasons behind their fruity flavors.
The primary audience for gummy vitamins
Vitamin gummies are usually suitable for children and adults. However, it's mainly for those who need an alternative to traditional pills or have difficulty swallowing. Many people prefer gummy vitamins to pills due to their flavors and candy-like taste. Hence, most doctors prescribe gummies to children who may otherwise be picky eaters. However, there is a reason behind their fruity taste - food-grade chemicals. They give your multivitamin gummies a unique flavor which can also enhance palatability in sensitive age groups.
Mentioned below are some of the popular food-grade chemicals:
Menthone
It has a cooling and minty freshness. It is a popular choice for masking the bitter aftertaste of vitamins. Its consistent quality and stability will give you higher palatability without affecting the API (which plays a huge role in mass production).
L-Limonene
If you taste a tangy or citrusy vitamin gummy, Limonene can be the driving factor. L-limonene is responsible for the citrus-like taste that resembles lemon peels. Its vibrant flavor can transform vitamins into candy-like treats and boost palatability among picky eaters. It also offers precise dosing and longer shelf life which is a key advantage for large-scale gummy manufacturing.
Pulegone
Pulegone has a minty flavor and contributes a sharp herbal mint note to the gummies. It can enhance taste without overpowering other ingredients. Lab-made pulegone meets strict regulatory standards and often helps manufacturers manage consistencies. It further plays a role in brand loyalty.
Conclusion
Vitamin gummies are already capturing the global market. Soon, the nutraceutical sector will penetrate the African and East European regions. If you need food-grade chemicals or aroma chemicals for your brand, visit SBBLG today! We are a large-scale supplier of these chemicals which can be useful in food, pharmaceuticals, toiletries, hospitality, and more.
